Sales, Marketing, and Product Development

Organizational Alignment

The lack of alignment between Sales, Marketing, and New Product Development ends up hurting an organization’s performance. The three functions as individual pillars in themselves could be well designed, but it’s the collaboration between the three that makes for the unprecedented competitive advantage.

Digital Transformation

Digital Transformation has brought an entire slew of enabling tools and methodologies that we leverage to make the alignment between Sales, Marketing, and New Product Development soar to unprecedent synergy.

Thought Leadership and Decision Support

We use our Thought Leadership and Decision Support Platforms to enhance your growth strategies. Our methodical in-depth approach reveals the gaps between goals and reality.  We start with a detailed and systematic eco system evaluation that feeds into a dynamic, technology enabled market driving scenario planning. This in turn informs new product enablement. Our real time AI-powered analytics hubs take scenario planning to a new level of engagement for your cross functional teams. This is followed by targeted sales strategies, training, and coaching of the sales teams. 

Product Development

Strong brands have strong roots-the thoughtful, well-designed products and services that are a company’s hallmark. Strategic Insights uses advanced analytical techniques to accelerate and hone development of your product. The product development strategy we create for you is exactly that-for you. In our universe, one size does not fit all. We custom-craft a solution that’s unique to your needs, using tools from our repertoire of highly flexible and powerful decision modeling techniques. These approaches, which include partial profile conjoint, threshold modeling, bridging modeling, hybrid approaches and many others, enable us to address your most complex issues and give you deep insight into how to design and fine-tune your products for maximum market impact.